As the glass packaging industry closely related to the cosmetics industry, with the rapid development of the cosmetics industry, it will surely bring about the prosperity and development of the “small bottle” manufacturing industry. This has been evident from the development of the glass packaging industry in the foreign cosmetics industry. Judging from the ambitious expansion plans of some foreign glass manufacturers, cruel competition is all around us, which will definitely affect the glass packaging industry in the domestic cosmetics industry. For glass manufacturers in the domestic cosmetics industry, instead of “repairing the situation”, why not build a solid line of defense now and hold onto their own piece of cake?
The past and present of glass packaging industry，after several years of difficult and slow growth and competition with other materials, the glass packaging industry is now coming out of the trough and returning to its former glory. In recent years, the growth rate of the glass packaging industry in the cosmetic crystal market is only 2%. The reason for the slow growth rate is the competition from other materials and the slow global economic growth, but now it seems that there is a trend of improvement. On the positive side, glass manufacturers benefit from the rapid growth of high-end skin care products and the large demand for glass products. In addition, glass manufacturers are seeking development opportunities and constantly updated product production processes from emerging markets.
In fact, on the whole, although there are still competing materials in the professional line and perfume market, glass manufacturers are still optimistic about the prospects of the glass packaging industry and have not shown lack of confidence. Many people believe that these competing packaging materials cannot be compared with glass products in terms of attracting customers and expressing brands and crystal positions. BuShed Lingenberg, Director of Marketing and External Relations of Gerresheimer Group (glass manufacturer), said: “Perhaps countries have different preferences for glass products, but France, which dominates the cosmetics industry, is not so eager to accept plastic products.” However, chemical materials are professional and The cosmetics market is not without a foothold. In the United States, products manufactured by DuPont and Eastman Chemical Crystal have the same specific gravity as glass products and feel like glass. Some of these products have entered the perfume market. But Patrick Etahaubkrd, head of the North American Department of the Italian company, expressed doubts that plastic products can compete with glass products. She believes: “The real competition we can see is the outer packaging of the product. Plastic manufacturers think that customers will like their packaging style.”
However, the company also encountered considerable difficulties two years ago, which led to the decision of the leadership to shut down a batch of glass melting furnaces. SGD is now preparing to develop itself in emerging markets. These markets include not only the markets it has entered into, such as Brazil, but also the markets that it has not entered into, such as Eastern Europe and Asia. SGD marketing director Therry LeGoff said: “As major brands are expanding new customers in this region, these brands also need glass suppliers.”
Simply put, whether it is a supplier or a manufacturer, they must seek new customers when they expand into new markets, so glass manufacturers are no exception. Many people still believe that in the West, glass manufacturers have an advantage in glass products. But they insist that the glass products sold on the Chinese market are of lower quality than those on the European market. However, this advantage cannot be maintained forever. Therefore, Western glass manufacturers are now analyzing the competitive pressures they will face in the Chinese market.
For glass manufacturers, innovation stimulates demand
In the glass packaging industry, innovation is the key to bringing new business. For BormioliLuigi (BL), the recent success is due to the constant concentration of resources on product research and development. In order to produce perfume bottles with glass stoppers, the company improved the production machinery and equipment, and also reduced the production costs of the products.