In 2020, the global beer market will reach 623.2 billion U.S. dollars, and it is expected that the market value will exceed 727.5 billion U.S. dollars by 2026, with a compound annual growth rate of 2.6% from 2021 to 2026.
Beer is a carbonated beverage made by fermenting sprouted barley with water and yeast. Due to the long fermentation time, it is most often consumed as an alcoholic beverage. Some other ingredients, such as fruits and vanilla, are added to the drink to increase the flavor and aroma. There are different types of beer on the market, including Ayer, Lager, Stout, Pale Ale and Porter. Moderate and controlled beer consumption is related to reducing stress, preventing fragile bones, Alzheimer’s disease, type 2 diabetes, gallstones, and heart and circulatory diseases.
The outbreak of the Coronavirus Disease (COVID-19) and the resulting lockdown and social distancing regulations in many countries/regions have affected the consumption and sales of local beer. On the contrary, this trend has triggered a demand for home delivery services and take-out packaging through online platforms. In addition, the increasing supply of craft beer and specialty beer brewed with exotic flavors such as chocolate, honey, sweet potato and ginger has further promoted market growth. Non-alcoholic and low-calorie beer is also becoming more and more popular among young people. In addition, cross-cultural practices and growing Western influence are one of the factors that increase global beer sales.
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